 | Criticism which has been aimed at VISA for failing to provide ATM's accessible to the visually impaired at the London 2012 venues has echoed the findings of new study from Cass Business School. The study suggests up to 17% of visually impaired people do not engage in any form of shopping due to the stress caused by failures to accommodate their needs. Produced in association with the Royal National Institute of the Blind (RNIB), the report concludes that shopping is one of the most stressful activities for visually impaired consumers. Globally the number of visually impaired people is around 314 million and this figure is likely to double by 2030. These figures support the researchers' calls for more assistance from consumer bodies and public policy makers in accommodating the needs of the visually impaired. In this episode of Cass Talks Professor of Consumer Marketing, Vincent Mitchell discusses his research findings and what businesses can do to help improve partially sighted and blind consumers experience of shopping. | From: cassprogrammes Views: 10  0 ratings |
| Time: 04:36 | More in Education |
Episode 138 - VISA not alone in failing the visually impaired
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